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Title
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Denny Miles Sep. 2014 interview on Atiyeh
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Description
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An interview of Denny Miles regarding Oregon's Governor Victor Atiyeh, recorded on Sep. 23, 2014. Miles was Atiyeh's Press Secretary during most of his governorship. The interviewer, James Moore, was as professor of political science at Pacific University and was Atiyeh's biographer. This is one of several recorded interviews between Moore and Miles.
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The interview includes discussion of: Atiyeh's 1982 campaign for Governor of Oregon, focusing on campaign management strategies, internal politics, and key decisions; the importance of opposition research, media strategy, and maintaining financial stability; the impact of a mismanaged radio ad campaign; Atiyeh's temperament; the effectiveness of daily tracking polls; Atiyeh's engagement with the public; the role of press secretaries; the importance of local knowledge in political campaigns; Miles' political campaign strategy, focusing on media buys, ad effectiveness, and election outcomes; the financial struggles of opponents; strategic media buys to dominate the last three weeks before an election; ad quality, voter familiarity, and Atiyeh's preferences in campaign branding design, including colors.
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This recording is accompanied by a transcript.
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Identifier
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PUA_MS161_046
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Date Created
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Sep 23, 2014
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Creator
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Miles, Denny
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Subject
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Atiyeh, Victor
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Oregon--Politics and government
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Elections
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Extent
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1 audio file (1 hr., 44 min.)
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Date
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2014
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Contributor
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Moore, James
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Format
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MP3
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Spatial Coverage
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Oregon
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Rights
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http://rightsstatements.org/vocab/InC/1.0/
PUA_MS161_046.mp3